Tuesday, 6 November 2012

Codes and Conventions-Double page spread


Codes and Conventions- Double Page spread

There are the same codes and conventions used for the contents page of the magazine. The double page spread analysis uses this system..

Layout- you need to talk about the layout and the effect that it has on the reader for the first part. This is because it’s the first thing you look at. The next part to look at is the way it is the ratio of image to text on the double page spread because it can tell you a lot about the magazine also what your eye is drawn to and why. The next part to analyses is, is there any sub-headings in the text if so what are they like. Colours used and connotations you can make from them are the last part to layout.

Text-You first need to talk about the mode of address of the text this is important to tell the reader who its suitable for. Next is what language and effects are used in the text, for example a pun could have been used to add some humour. What the content of the text is, is also an important part because if it has long words then it will only suit a certain audience. The content is also related to the texts focus which also will need to be outlined.

Image-You will first need to look at how the images are constructed because it helps you to understand the text more. An important part of image is the way that the main image is constructed like the lighting, shot type, framing, background etc. There will be a pre-dominant image that rules the page that you will need to find. You will also need to look at why each image has been used. Finally what do the artists represent to the target audience.

Codes and Conventions- You need to see what other codes and conventions are being used in the text so that the analysis has more detail. Also you can look at how this particular piece fits in with the overall branding of the magazine.

Target Audience- For this sector you need see who the target audience of the magazine is and how that it is possible for us to recognise this. Also you can look at demographics and psychographics.

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