Codes and Conventions
The codes and conventions that are used in the creation of a
successful magazine are also very important during the analysis. There are
different codes and conventions used for each part of the magazine, the first
are for the front cover.
The masthead: is the name of the magazine
which is usually across the top of the page so it is one of the first things that you see. The typeface used
might portray the genre of music the magazine is in. It might be very visible
or it might have imagery or other features partially covering it.
Dateline: is the date month and year that
the magazine issue was published. Some magazines that are commonly published
have their issues put on the shelves a month before the date.
Main Image: Is the image that is the
largest on the page, it is usually an artist from the music genre of the
magazine. It is sometimes related to the main Cover line as it is the main
story so has the largest image.
Model Credit: It is unusual for credit to
appear from the model on the cover of the magazine but it can be quotes like
‘so hot’.
Cover lines: are small pieces of text that
are dotted around the cover underlining what is in each article inside.
Main Cover line: is the largest cover line
on the page, it takes up the most amount of space. It explains in more detail
than the others because it is perhaps the most important.
Left third: the left third is very
important for the sale of the magazine because it is the part that is seen in
the shop on the shelf due to the other half covered. Therefore it is vital that
the name of the magazine is easily readable.
Barcode: the barcode used by retailers
that is an iconic sign.
Selling line: is a short selling line used
to attract readers and buyers to the magazine.
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